Online Faculty: Consumer Behavior
At Helms College, our faculty play a vital role in supporting student success by delivering practical instruction, mentoring learners, and creating inclusive learning environments that connect education to employment and long-term opportunity. Responsibilities:
- Deliver Interactive Distance Learning (IDL) courses.
- Develop Canvas Course Shell and Materials to support 5.5 week/44 hour online course
- Facilitate discussions and provide feedback to enhance learning.
- Use Canvas LMS to track student performance and participation.
- Offer academic advice and address student concerns.
- Attend online meetings and contribute to curriculum development.
- Prepare and execute lessons, lectures, activities, and exercises for online settings in the Canvas LMS.
- Develop and prepare tests to evaluate student performance. Grade and record individual scores.
- Grade and return assignments and post grades in a prompt manner.
- Provide prompt and appropriate professional correspondence to students and colleagues.
- Maintain accurate records of student attendance and performance. Maintain other records as required.
- Maintain Regular and Substantive faculty to student interactions in LMS
- Conduct online office hours.
Bachelor’s degree in Marketing, Business, Psychology, Behavioral Science, Retail Management, or a closely related field from an accredited institution. Professional experience in one or more of the following areas:
- Marketing or retail strategy
- Customer experience (CX) or consumer insights
- Sales, merchandising, or promotional planning
- Market research, customer analytics, or demand analysis
- Retail or service environments with direct customer engagement responsibility
Demonstrated knowledge of:
- Consumer decision-making processes
- Buying behavior and motivation
- Cultural, social, and psychological influences on purchasing
- Customer segmentation and targeting
- Ethical marketing and consumer protection concepts
- Expertise in Canvas LMS, including course setup, content organization, assessments, analytics, grading, and optimization for student engagement and success.
- Proficiency in a wide range of instructional technologies for distance learning, including video conferencing, screencasting, and other digital tools that enhance online and hybrid education.
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