[Remote] Email / SMS Marketing Strategist
Note: The job is a remote job and is open to candidates in USA. Penn Foster Group is transforming online learning to help learners achieve long-term success. They are seeking an experienced Email/SMS Marketing Strategist to improve the performance of lifecycle marketing programs through campaign execution, testing, and optimization efforts.
Responsibilities
- Execute end-to-end email and SMS campaigns, including segmentation, setup, QA, and deployment in Oracle Responsys
- Contribute to and help execute a structured A/B testing roadmap (subject lines, messaging, timing, segmentation, personalization, etc.)
- Analyze campaign and lifecycle performance to identify opportunities for improved engagement and conversion
- Proactively recommend optimizations based on data, trends, and testing results
- Partner with the Senior Marketing Manager and cross-functional teams to refine campaign strategy and messaging
- Translate campaign performance into clear insights and actionable next steps
- Ensure high-quality execution through rigorous QA and testing across devices and platforms
- Support ongoing optimization of lifecycle journeys, segmentation, and personalization efforts
- Track and report on key performance metrics, highlighting insights and opportunities
Skills
- 5+ years of experience in email, CRM, or lifecycle marketing
- Hands-on experience with enterprise ESPs (Oracle Responsys preferred; Salesforce Marketing Cloud, Marketo, HubSpot, Adobe Campaign, etc.)
- Experience executing A/B tests and a strong interest in developing testing strategies and hypotheses
- Analytical mindset with the ability to interpret data and translate it into actionable insights
- Experience with audience segmentation and personalization
- Strong attention to detail, especially in QA and campaign setup
- Ability to manage multiple priorities in a fast-paced environment
- Proactive mindset—you don't just execute tasks, you look for ways to improve them
- HTML & CSS proficiency
Benefits
- Medical
- Dental
- Vision
- Flexible spending
- Generous paid time off
- Sponsored volunteer opportunities
- A 401K with a company match
- Free access to our online programs
Company Overview
- At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. It was founded in 1890, and is headquartered in Scranton, Pennsylvania, USA, with a workforce of 501-1000 employees. Its website is https://www.pennfoster.edu.
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