Social Media and Brand Coordinator
Magellan Jets, founded in 2008, is a leading provider of private aviation solutions based in Quincy, MA. They are seeking a Social Media and Brand Coordinator to support their marketing team by driving brand awareness, lead generation, and customer retention through social media strategy and content creation.
Responsibilities
- Oversee social media channels, including Instagram, LinkedIn, Facebook, YouTube, and Pinterest, with a strong understanding of distinct content needs for each unique platform
- Support the launch of future social media channels by developing and implementing social media strategies to increase brand awareness, engagement and lead generation
- Create, schedule, and publish content, including short-form copywriting, on all platforms
- Monitor social media trends, respond to comments and messages in a timely manner, and actively engage in relevant social discussions
- Track and measure social performance monthly through a social dashboard
- Implement and maintain brand consistency across all marketing materials and office assets. This includes updating and distributing the marketing kit, designing email signatures, and creating business cards
- In collaboration with the Sr. Brand Marketing Manager, help maintain relationships with external vendors, agencies, freelancers, and relevant partners involved in marketing projects, ensuring timelines and deadline expectations are met
- Oversee the inventory of promotional items and branded merchandise
- Coordinate the ordering, storage, and distribution of swag
- Handle the logistics of sending out client gifts, including packaging, shipping, and tracking deliveries to ensure timely and accurate fulfillment
- Assist in planning and coordinating internal and external company events and partnership activations
- Manage event logistics, coordinate with vendors and partners, and ensure successful execution and follow-up
- Provide administrative assistance to the marketing team, including but not limited to scheduling meetings, preparing materials, shipping items, database maintenance, correspondence handling, event setups, and partnership activations
Skills
- 1-3 years of marketing, advertising or experience in a related field preferred
- Bachelor's degree in marketing or a related field preferred
- Basic knowledge of how to analyze data, determine market trends, and read campaign performance metrics to inform decision-making and strategy development
- Excellent communication skills, both verbally and in writing, including crafting compelling marketing copy and presentations
- Strong understanding of social media platforms, trends, and best practices, with the ability to create engaging, platform-specific content
- Proficiency in short-form copywriting for social media
- Experience with social media analytics tools to track and report on performance
- Familiarity with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), project management software (e.g., Airtable), social media management tools, and native social media platforms
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook for creating documents, managing data, and communicating effectively
- Proficient in Adobe Creative Cloud (InDesign, Photoshop, Adobe Premiere, Adobe Illustrator), Canva, and ability to edit and create in Instagram Reels, TikTok, and other social media editing applications
- Exceptional thoroughness and attention to the details in all marketing activities, including content creation, proofreading, and campaign execution
- Capacity to generate creative and innovative ideas and solutions for marketing campaigns, content creation, and promotional materials
- Ability to take initiative, work independently when necessary, and seek out opportunities for improvement and growth
- Ability to organize and prioritize tasks, manage timelines, and coordinate with cross functional teams to ensure project and event success
- Capability to work effectively in a team environment, collaborating with colleagues from various departments to achieve common goals
- Flexible and able to adapt to changing priorities, market conditions, and emerging trends in the industry
- 1-3 years of marketing, advertising or experience in a related field preferred
- Bachelor's degree in marketing or a related field preferred
Benefits
- Flexible Paid Time Off Policy
- Parental Leave Return-to-Office Benefit
- 9 company paid holidays
- Medical Insurance (HMO or PPO)
- Dental and Vision coverage
- Health Reimbursement Arrangement (HRA)
- Healthcare Flexible Spending Account (HFSA)
- Dependent Care Flexible Spending Account (DCFSA)
- Rx Cost Share Assistance Program
- Life Insurance & Disability Benefits (100% Employer Paid)
- Free Employee Assistance Program (EAP)
- 401(k) Retirement Plan with an employer match
- Fitness Reimbursement Program
- Pet Insurance Discount
Company Overview