Senior Marketing Data & Analytics Specialist

Job Description:

• Support marketing analytics strategies aligned with organizational goals and digital performance objectives.
• Collaborate with cross-functional teams including digital marketing, CRM, lifecycle, and sales.
• Ensure data integrity and consistency across Salesforce, Pardot, and integrated platforms.
• Utilize data, analytics, and AI-driven insights to inform campaign performance and strategic decisions.
• Stay current with analytics best practices, AI capabilities, and data privacy regulations.
• Support compliance with global data privacy standards including CCPA, GDPR, and related regulations.
• Build and maintain dashboards and reporting frameworks using tools such as Power BI, Looker Studio, or similar platforms.
• Develop standardized reporting templates to track marketing performance, pipeline, and revenue impact.
• Analyze campaign performance across channels including web, email, paid media, and lifecycle programs.
• Identify trends, patterns, and optimization opportunities using both traditional analytics and AI-assisted analysis.

Requirements:

• Bachelor’s degree in Data Analytics, Marketing, Business, or related field.
• 3 to 6 years of experience in marketing analytics, business intelligence, or data analysis roles.
• Strong experience with Power BI and/or other data visualization tools.
• Experience working with Salesforce (SFDC) and Pardot or similar marketing automation platforms.
• Experience with data enrichment tools such as ZoomInfo or similar platforms.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to translate data into clear insights and business recommendations.
• Experience with data governance and privacy regulations including GDPR and CCPA.
• Familiarity with AI tools such as ChatGPT, Claude, or similar platforms for data analysis and reporting.
• Exposure to predictive analytics, data modeling, or machine learning concepts preferred.
• Strong communication and collaboration skills across cross-functional teams.

Benefits:

• paid time off
• health/dental/vision
• retirement benefits
• flexible spending accounts

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