[Remote] Marketing AI Specialist

Note: The job is a remote job and is open to candidates in USA. Amplify is a leader in K–12 education, providing innovative teaching and learning experiences. As a Marketing AI Specialist, you will design and implement AI-enabled workflows to enhance marketing operations, collaborating with technology teams to automate processes and improve efficiency.

Responsibilities

• Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketers
• Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.)
• Collaborate closely with Technology teams in design, implementation and evolution of best practices and guidelines for AI-enabled workflows
• Develop a library of high-performing, standardized prompts and 'Brand Voice' models to ensure output consistency across the team
• Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data security
• Host 'AI Office Hours' and workshops to upskill the marketing team on how to effectively use AI in their specific functions
• Automate the 'repurposing' pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AI
• Build and maintain an internal 'AI Playbook,' ensuring every automated workflow is repeatable
• Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrity
• Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and bias
• Coach and partner with each marketer through a progressive journey: from awareness, to first win, to regular AI integration, to full workflow transformation, to self-sufficiency

Skills

• AI Literacy: Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknesses
• Low-Code/No-Code: Mastery of automation platforms to connect APIs
• Basic Programming: While not a 'Developer' role, proficiency in Python or JavaScript is highly preferred for writing custom functions or scripts
• Data Privacy: A solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models)
• 5+ years of experience in SEO, AI, Marketing, Operations or similar field
• A portfolio of 'Builds'—show us the agents and/or automated workflows you've already deployed
• Experience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis)
• Bachelor's degree

Benefits

• 401(k) plan
• Stock options
• Competitive health insurance and mental health options
• Basic life insurance
• Paid time off
• Parental leave
• Access to best-in-class development programs
• Annual discretionary bonus that rewards individual and company performance

Company Overview

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