[Remote] Brand Marketing Specialist JN -062026-177162

Note: The job is a remote job and is open to candidates in USA. Goodwin Recruiting is looking for a creative and organized Brand Marketing Specialist who thrives in a fast-paced environment. The role involves managing content creation, digital marketing, project management, and campaign execution to drive brand growth and engagement.

Responsibilities

• Manage and execute social media content
• Develop content calendars and creative campaigns that drive engagement and brand awareness
• Create, schedule, and publish social posts, reels, stories, and promotional content
• Write compelling copy for social media, email campaigns, website content, and promotional materials
• Coordinate photography, video production, influencer collaborations, and user-generated content initiatives
• Manage community engagement and support audience growth across channels
• Execute email marketing and SMS campaigns to drive customer acquisition and retention
• Support new menu launches, limited-time offers, seasonal campaigns, and promotional initiatives
• Coordinate influencer outreach, creator partnerships, and brand ambassador programs
• Update website content, landing pages, and digital assets as needed
• Assist with paid media campaign coordination and creative asset development
• Support local store marketing initiatives, grand openings, activations, and community events
• Collaborate with franchisees and internal teams to execute market-specific promotions
• Build and maintain campaign calendars, timelines, and project workflows
• Track campaign performance and provide reporting on key marketing metrics
• Manage marketing requests, creative deliverables, and campaign documentation
• Organize and maintain digital assets, marketing materials, and brand resources
• Ensure brand consistency and compliance across all marketing channels and locations
• Stay current on industry trends, emerging platforms, and new marketing opportunities
• Take ownership of marketing projects from concept through execution and performance review

Skills

• 2+ years of experience in marketing, brand marketing, social media, communications, or a related field
• Must live in the LA Metro area
• Experience working with restaurant, hospitality, lifestyle, wellness, entertainment, retail, or consumer brands
• Strong understanding of social media platforms, content creation, and digital marketing best practices
• Experience managing email and SMS marketing campaigns
• Familiarity with influencer and creator partnerships
• Strong copywriting and storytelling abilities
• Basic graphic design skills using Canva and/or Adobe Creative Suite
• Experience updating website content and landing pages
• Knowledge of marketing analytics, reporting, and performance tracking
• Excellent project management and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Self-starter who can work independently and take ownership of initiatives
• Strong communication and collaboration skills
• Adaptable, resourceful, and comfortable in a fast-moving environment
• Passion for building brands and creating engaging customer experiences

Benefits

• Competitive compensation package up to 75K plus bonus
• Remote position
• Opportunity to work with a fast-growing and culturally relevant brand
• High visibility role with direct impact on brand growth
• Creative freedom to contribute ideas and bring campaigns to life
• Professional growth and advancement opportunities
• Collaborative, entrepreneurial, and supportive team environment
• Dynamic work environment where no two days are the same

Company Overview