[Remote] Salesforce CRM Email Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Independence Pet Group is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The Salesforce CRM Email Marketing Specialist will support the execution and optimization of the customer relationship management program, focusing on data-driven communications to enhance customer engagement and retention.

Responsibilities

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem
• Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues
• Build and refine customer segments to enable personalized communications
• Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels
• Build, test, and deploy campaigns, both manual and automated, ensuring flawless execution
• Set up tagging, triggers, and basic automation within the CRM platform
• Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager
• Support A/B testing and post‑campaign analysis to identify areas for improvement
• Maintain dashboards and weekly/monthly reporting
• Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences
• Support CRM needs for promotions, product launches, and key lifecycle moments
• Assist in managing CRM platform updates, integrations, and troubleshooting
• Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager

Skills

• Experience with Salesforce CRM or similar CRM platforms
• Strong understanding of email marketing best practices
• Ability to analyze data and generate insights
• Experience with A/B testing and campaign optimization
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to work collaboratively in a cross-functional team environment
• Experience with data management and customer segmentation
• Proficiency in Microsoft Excel or similar data analysis tools
• Experience with SMS marketing
• Familiarity with digital marketing channels
• Knowledge of customer engagement strategies
• Experience in the pet industry or related fields

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

Company Overview