[Remote] Sr. Program Manager, Retail Brand Expression - Global HOKA

Note: The job is a remote job and is open to candidates in USA. Deckers Brands is committed to diversity and inclusivity, and they are seeking a Sr. Program Manager for HOKA Global Retail Brand Expression. In this role, you will drive cross-functional alignment and lead the execution of high-impact integrated marketing campaigns and immersive retail experiences, ensuring seamless connectivity across teams and partners.

Responsibilities

• Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
• Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
• Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
• Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
• Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners

Skills

• Hold a degree in Marketing, Communications, Digital, or a related field; Master's Degree / MBA a plus
• Bring 10+ years of experience in marketing operations, agency account management, or production
• Demonstrate strong written and verbal communication skills, with excellent presentation abilities
• Thrive in a fast-paced, evolving environment and perform well under pressure
• Proficient in Microsoft Office suite and Asana

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

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