[Remote] Media Strategy Manager, Retail

Note: The job is a remote job and is open to candidates in USA. Salt XC is an integrated media agency focused on enhancing marketing impact through strategic media planning and measurement. The Media Strategy Manager, Retail will lead and manage retailer relationships, develop media strategies, and ensure successful campaign execution while collaborating with various stakeholders to meet client objectives.

Responsibilities

• Oversee the planning, execution, and reporting of retail media campaigns across a variety of networks, primarily within Walmart Connect
• Plan for annual, quarterly and campaign-specific initiatives, as directed by client’s priorities throughout the year
• Ensuring day to day success of both managed service and self service campaigns, including on time delivery, correct placements/audiences and client-directed KPIs are met
• Establish and maintain strong client relationships by deeply understanding their challenges, objectives, and long-term vision
• Collaborate closely across the C&C Media team to shape tactical campaign plans and ensure seamless execution of self service campaigns
• Serve as a point of contact for clients & vendors ensuring all communications and deliverables align with client needs and expectations
• Contribute to agency success as a leader within media team, providing strategic input and operational guidance to be used across all clients
• Compile data, write insights and deliver key reports to clients, including pacing, performance and quarterly strategic reviews
• Provide strategic insights and actionable recommendations to clients, leveraging data from campaign performance
• Supports projects by managing timelines, developing project plans, and working collaboratively across C&C teams to meet deadlines
• Prepare and compile agendas and materials for internal, client and vendor meetings
• Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way
• Create measurement plans, aligning client goals to media KPIs that can be tracked throughout campaign duration, and after a campaign has ended

Skills

• 3-5+ years of experience in retail media planning or strategy, performance marketing, or media buying
• Proven experience leading multiple clients or a portfolio of accounts in a media agency environment
• Strong experience navigating the Walmart Ad Center (if you live it, we love it) and have earned Walmart Connect Ad Certifications
• Deep understanding of the retail media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD), Social (Meta, TikTok) and Amazon. Additional retailers and eComm understanding a plus
• Understanding of Retail Search ecosystem & capabilities across most major retailers and grocers
• Proven track record designing and presenting executive-ready media plans, reports and QBRs
• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights
• Proficiency in media planning tools and data visualization platforms (Excel, Looker, Tableau, etc.)
• Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders
• Exceptional project management skills and attention to detail
• Adept at building strong relationships with clients, partners, and internal stakeholders
• Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for senior executives and diverse audiences
• Bachelor's degree in Marketing, Business, or a related field; an advanced degree is a plus

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